Although recently honored in TIME
magazine as the "Superfruit of the Year," the goji berry has been making headlines for thousands of years. As early
as the first century an important medical text declared it to be unsurpassed for maintaining the youthful health and wellness
of the entire body. Goji has been revered throughout Asia ever since as the "red treasure".
The Goji
Berry has adapted to extreme adversity on a daily basis with, below freezing tempertures at night,and well over
100 degree tempertures in the daytime by protecting itself with a range of powerful bio-active polysaccharides.
With
countless generations of people using goji every day to stay healthy, this powerful little berry has finally captured the
attention of a new generation of research scientists, who have discovered a range of special protective molecules found only
in goji. Dozens of studies are now confirming that these unique Lycium barbarum (goji's Latin name) polysaccharides (LBPs)
are largely responsible for this potent fruit's remarkable benefits. The entire spectrum of LBP's can be found in
perfect balance only in Himalayan Goji Juice, as verified by the Spectral Signature on every bottle we produce.
Gathering
Goji's Goodness
Freelife International's proprietary spectral signature LBP Process ensures that Goji's
greatest gifts - It's uniquely powerful, health-promoting polysaccharides - are captured at peak levels and in perfect
balance in every bottle of Himalayan Goji Juice, every time.
An Internet search for Lycium barbarum on the
U.S. National Library of Medicine's encyclopedic PubMed website returns dozens of research citations on the goji berry.
A significant majority of these studies have been conducted on goji's bio-active molecules, the Lycium barbarum polysaccharides
(LBPs).
LBPs play a major role in cell signaling - the means by which vital imformation is communicated
to and conducted from cell to cell throughout the body in times of stress. Efficient cell signaling keeps the immune system
operating in top shape so it can respond readily to any kind of attack.
Research is showing that there
are many types of LBPs; each work in a different way with their own distinct health benefits. They are all important, but
it is difficult to find berries that contain the whole range of these protective compounds.
Depending
on growing conditions, geography, and other factors, the LBP content and composition of the goji berry can vary tremendously.
It became clear to us that to consistently deliver the goji berry's health benefits, we needed to develop a way to maximize,
standardize, and balance the LBP content in each serving of Himalayan Goji Juice.
In the same way that human fingerprints
can be used to distinguise one person from another, a laboratory spectrometer can detect differences between berries and create
a "fingerprint" at the molecular level. Using this technique, FreeLife International became the first any only company
to develop a scientific fingerprinting technique - a "Spectral Signature" of the goji berry's LBPs.
Our
Spectral Signature LBP Process enables us to acheive what no other company can do: identify, isolate, and harvest only those
berries that can deliver the full spectrum of LBPs. Every step in this unique process maximizes the high potency and perfect
balance of the full-spectrum of the LBPs in every bottle of Himalayan Goji Juice.
